Define
Clarify the decision, audience and scope.
Research & business advisory · Kenya
Your next move. Better informed.
Understand your market, make sense of your data or test a business decision. Tell us what you need. We’ll help define the research.
Six short questions · No commitment
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Your question → A suitable approach → A scoped quotation.
Start with what you know. We can work out the details together.
Where we can helpFind out what matters
Find out what matters
before you decide.
Bring us the question you are working through. We will help you find the information that matters and explain what it means for your next step.
01
Research & Intelligence
Understand an unfamiliar market, compare your options or put a specific business question to the test.
02
Data & Insights
Turn existing records and survey responses into findings your team can understand and use.
03
Strategy & Systems
Give a plan a sound evidence base, or assess whether a workflow is ready for a carefully bounded AI pilot.
From research to a decisionResearch built around
Research built around
your question.
We agree the question, assess what can be answered responsibly and turn the evidence into something you can use.
Investigate
Collect and register relevant, traceable evidence.
Interpret
Check the analysis and make uncertainty visible.
Deliver
Provide a useful brief, report or working framework.
What you take awayWhat you receive.
What you receive.
And how you can use it.
A concise brief for a decision. A transparent comparison. A report your management team can discuss. The output follows the question.
Decision brief
A decision question, options, evidence register, risks and next checks.
Competitor comparison
A like-for-like matrix that keeps sources, dates and unknowns visible.
Management insight note
A descriptive finding, its response base, limitations and a proportionate follow-up.
One Sage familyResearch to understand.
Research to understand.
Design to communicate.
Sage Advisory and Sage Design Lab are complementary Sage services. Advisory helps you investigate a question and understand the evidence. Design Lab helps you communicate clearly through company profiles, branded documents, publications and websites.
When your findings need to become a report, presentation or digital experience, Sage Design Lab can help bring the communication together. You can discuss either service on its own, or agree a scope that connects research and design.
Client satisfaction is a shared priority: a clear brief, thoughtful communication and work that serves your purpose.
InsightsPractical reading
Practical reading
for your next decision.
Practical reading for people assessing a market, interpreting data or improving the way their business works.
How to assess competitors in Kenya without relying on guesswork
A practical framework for comparing competitors, recording public evidence and deciding what to investigate next in a Kenyan market.
Read the article
What employee and customer surveys can actually tell management
How to read survey findings with the right denominators, understand who responded and avoid turning descriptive patterns into causal claims.
Read the article
When should a small business automate a workflow with AI?
A practical decision framework for a bounded AI pilot: process clarity, data sensitivity, review costs, failure handling and measurable usefulness.
Read the article